How to order the slides in a fundraising deck
Building a deck. Ordering the slides. Key points to highlight.
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There are a zillion ways to build a pitch deck. But as an early stage founder, you don't have time to explore all the zillion ways and pick the best one. The goal of a pitch deck is to get the reader excited. The reader should walk away with a clear understanding of who you are and why you’re interesting.
If you're building a pitch deck for an Enterprise SaaS product, I recommend having 13 slides in the following order:
Slide 1: Title slide with your logo and one-liner
Logo should be clean. Use a good image. Make sure it’s not blurry.
Your one liner should be blunt and simple
Use plain english in your one liner. Don't try to be cute or clever here. Don't use abbreviations.
I once saw a one-liner that said "Optimizing the cloud". In what way? And for whom? Vague one-liners are a turn-off. If you're a SaaS product that automates the work of labeling images, just say that and make it obvious. You can figure out how to be aspirational once you are a much larger company.
Slide 2: What's the status quo
Instead of talking about the super-obvious macro problem, talk about the status quo solution to that problem.
People go on endlessly talking about things that everyone knows. Don’t waste precious real estate here.
Everyone knows that cybersecurity is a problem. Or that more unstructured data is being generated each day. What do customers use today to solve this problem today? THAT'S the status quo you're addressing.
Slide 3: Why is the status quo bad
Now that you've established the status quo, highlight its shortcomings.
Why is the customer's current way of solving the problem bad?
Make it easy for the reader to understand. Don't list a bunch of reasons. Just pick the top reason. You don't need the second one.
Slide 4: How does your product solve it
You’ve now established that the status quo is problematic. You now need to talk about how your product solves it.
Make it visual and show how your customer will interact with your product at a high level
You can show it in the form of a diagram. You can have 3 bullet points on the side to explain how it works.